AOTO Electronics Announced A Price Increase For Its LED Display Products, With Increases Reaching Up To 10%

On March 10th, AOTO Electronics issued a notice regarding adjustments to the sales prices of its LED display products.

The notice stated that, affected by upstream market conditions, the prices of precious metals (gold, silver, copper, etc.) have continued to rise sharply, directly leading to a significant increase in the supply chain costs of core raw materials for LED displays (LED chips, PCB boards, ICs, power supplies, plastics, and wires, etc.).

In response to the continued rise in raw material prices, AOTO Electronics stated that the company has already taken various measures, including optimizing R&D and design, upgrading production processes, centralizing material procurement, and strengthening supply chain collaboration, to minimize the impact of rising product costs.

Against this backdrop, starting March 10, 2026, the company will increase the sales prices of most of its LED display products by 5% to 10%. Specific price adjustment details will be subject to the latest official quotation provided by AOTO.

It is reported that previously, LED display companies such as Leyard, Unilumin, Lampe Vision, and MST Technology also announced adjustments to their product prices. Leyard announced that starting February 10, 2026, it would adjust the prices of most of its LED display products by 3%-15%; Unilumin announced that it would adjust the prices of its various display product lines starting January 30; and Lampe Vision announced an increase of 5%-15% on current prices, with the specific increase depending on the product model and purchase volume.

In addition to LED display manufacturers, the LED industry has recently seen a wave of price increases to cope with rising upstream costs. Companies such as MTC, MLS, Bull Group, Sidon Lighting, Tiandian Optoelectronics, Infineon Technologies, Sanan Semiconductor, and Smite have successively announced price hikes for their products, affecting multiple upstream, midstream, and downstream segments including LED chips, PCB boards, driver power supplies, commercial TVs, and lighting equipment.